Institute Aesthetica • Reuben M. Hoch, M.D.

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Institute Aesthetica was created by Dr. Reuben Hoch integrating eastern and western medical philosophies as an approach to state of the art medical aesthetics. Thousands of years ago, Acupuncture was widely utilized by the Chinese, for women of nobility, to accomplish facial rejuvenation. They felt that a woman’s face provided a window to the outside world and that beauty was gauged by a woman’s complexion. Acupuncture applied to the face also improved general health due to the abundance of acupuncture points in the face and head.

Western medicine continues to progress with the development of new minimally invasive aesthetic procedures sometimes obviating the need for surgery. Contour threads, thermage, restylane, botox and cosmeceuticals have revolutionized the practice of medical aesthetics. These procedures are effective and minimize down time ensuring the best possible results while maintaining a productive lifestyle.

The blending of Western and Eastern approaches to the exciting field of medical aesthetics allows for the optimization of results. Patients undergoing conventional western aesthetic techniques can benefit greatly from the rehabilitative potential of Chinese Acupuncture. Swelling and discomfort can be greatly decreased using this fascinating model.

Dr. Reuben Hoch draws from extensive experience in the fields of Medical Aesthetics, Anesthesiology, Pain Medicine and Acupuncture; making Institute Aesthetica your “prescriptive for natural beauty”.